Hello everyone, welcome back to my blog. Recently I have attended “Taiwan Beauty Power – a Networking Event in Malaysia”, in Hotel Istana, Kuala Lumpur. This event was held on last Monday, 22nd August 2016. I’m so glad that being invited to this Taiwan Beauty Networking event. As a beauty blogger, is always my pleasure to join such event to update the latest beauty trend and share around with all my girls. ❤
This event is organized by Bureau of Foreign Trade (BOFT) , Taiwan and implemented by Taiwan External Trade Development Council (TAITRA) and Taiwan Trade Centre Kuala Lumpur, aims at promoting the “Taiwan Beauty Alliance” with selected 11 Taiwanese distinguished beauty brands which possess 5 major features: biotechnological, medical, innovative, fashion-forward and green.
This beautiful exchange assembled the Malaysia top 2 health, beauty and personal chains–Guardian and Watsons as well as beauty companies and bloggers to discover the 11 top Taiwanese beauty brands.
According to H.E. Mr. Chang, James Chi-Ping, the Representative of Taipei Economic & Cultural Office in Malaysia, the average of export growth rate of Taiwan beauty industry has been increased by 16.6% in the past 5 years. As one of the key industries in the country, Taiwan beauty industry is also recognized as one of the most developed ones in the world. The medical technology in Taiwan is ranked as the top in Asia and the third in the world. On top of that, with impressive creativity, outstanding fashion, green technology, and other environmental advantages, it is undoubtedly for the local industry to create professional world-class beauty brands with safe and effective products.
The representative of “Taiwan Beauty Alliance” Steven Ko pointed out in his speech that it is the very first time that excellent Taiwanese brands united in an alliance to explore the overseas market together. Those brands were selected based on 5 qualifications, including creativity, brand strength, MIT (Made in Taiwan), number of certifications won, and its potential in the overseas markets.
(From left to right) Tasha Hsiao, Director of Taiwan Trade Center, Kuala Lumpur 吉隆坡臺灣貿易中心主任蕭春雁, Chiang, Jung-Hua, President of Yuan Workshop Co., Ltd. 阿原工作室股份有限公司總經理江榮華, Jayang Hsieh, President / Founder of Gettingpoints Biotechnology Inc.德典生技股份有限公司總經理/創辦人謝玠揚, Roy Hung, Assistant Manager of Shen Hsiang Tang Co.,Ltd 盛香堂股份有限公司協理洪若宇, Caleb Tang, CEO of Herdsman Enterprise Co., Ltd. 牧人企業有限公司總經理鄭桂明, Dora Mok, Secretary-General of Persatuan Anggun Menawan Malaysia (PAMM)馬來西亞美博總商會總秘書莫小翠, H.E. Mr. Chang, James Chi-Ping, Representative of Taipei Economic & Cultural Office in Malaysia 駐馬來西亞台北經濟文化辦事處代表章計平閣下, Steven Ko, CEO of Hair O’right International Corp. 歐萊德國際股份有限公司董事長葛望平, Eric Wu, CEO of DR.WU SKINCARE CO., LTD 達爾膚生醫科技股份有限公司董事長吳奕叡, Steffi Lin, Sales Manager of Beauty Essentials Ltd. 美之本股份有限公司經理林荺家, Akira Jou, CEO of Dr. JouBio Tech Corp 森田生醫股份有限公司執行長周俊旭, Andrea Hu, Assistant Manager of Tenart Biotech Limited 十藝生技股份有限公司外貿協理胡慧敏, Helen Ho, Sales Manager of The One Cosmetic International Co., LTd.樂灣國際股份有限公司總經理何家霖
11 well-known Taiwanese beauty brands
23.5’N / A rising star making good use of Taiwanese manufacturing process
Located at 23.5°N, Tropic of Cancer passes through 16 countries in the world, covering mostly desert and grassland areas. Southern China and Taiwan are exceptions amidst the tropical desert climate, with lush greens, abundant rainfall, and diverse crop production. From there, the name “Magical Green Belt of the Tropics” is born.
CELLINA / A 76-year old, collective memory among Taiwanese people
Cellina aims to beautify our lives and to strive for new elements in continuing innovation. They constantly discovering new knowledge and technology, combining it with modern management, to provide consumers with the most intimate and perfect line of products.
DR JOU / Its masks gain high popularity in Asia
A “Safe, Secure & Effective” philosophy is the brand concept that Dr. Jou Biotech Corp. carries out and maintains. The brand develops new products every year and continues to gain popularity internationally, reaching out to Hong Kong, China, Macao, Singapore, and Malaysia. Dr. Jou Biotech Corp. budded in Taiwan and is now blooming throughout Asia. The 82-year-old brand has a core value of trust, which has been passed down from the “Changhua Old Street” legacy. Dr. Jou Biotech Corp.’s goal is to become “Asia’s Mask Expert”, helping consumers become more confident and beautiful with the use of Dr. Jou’s masks.
DR. WU / Taiwan’s No.1 dermatological brand
DR.WU, the leading medical skincare brand in Taiwan, was founded in 2003 by the renowned dermatologist Dr. Ying-Chin Wu, along with his eldest son Eric Wu. With 40 years of vast clinical experiences and extensive research on skin tissue structure, and a formula based on doctor’s prescription, DR.WU has created a technologically-advanced skincare line of high potency products for the sensitive skin. With these products, customers are able to enjoy skincare just like having a doctor perform medical treatments at home, maintaining a perfect complexion through the most simple yet effective ways. Our philosophy behind our work is to bring about non-surgical solutions in enhancing one’s beauty and wellness.
FOR BELOVED ONE / The star product–Bio fibre mask has laid a solid foundation for a successful brand in Asia
*It’s kinda upset that For Beloved One didn’t present for this event. However, this brand can be found in our local Sephora store. So, wanna know more about this brand’s product, visit your nearer Sephora store.
MASKINGDOM / MASKINGDOM creatively integrates elements from aboriginal tribes with their cosmetics masks
“TENART BIOTECH LIMITED” is certified under the Good Manufacturing Practice (GMP) standard and specializes in Safe, Eco friendly health beauty care products. Tenart carries three brands, including the professional personal care brand “ERH”, the world’s leading art design boutique facial mask brand “MasKingdom”, and the organic baby & mother care brand “SASSI BABY”. With the belief of “No added artificial flavors” and “Absolute safety”, to enter international market, so that all domestic and overseas consumers can benefit from using its products.
NARUKO / Founded by Niuer–the godfather of Taiwanese beauty industry
Niuer – a name that sounds just like a brand all by itself. Why not when the name belongs to Taiwan’s foremost beauty expert and skin guru, Niuer? Being a household name that is just as popular as other internationally known brands like Sony and Apple, Taiwan’s “Beauty King” has taken the beauty and skincare industry by storm.
Niuer, the person behind the Naruko brand, has worked for years to develop and perfect skincare products that are highly effective and manufactured adhering to the highest standards. So devoted is he to quality control that each new product must be checked by him and tweaked until he is satisfied that it meets his own stringent standards.
NEOGENCE / Perfectly combines dermatology and bio-tech
Neogence products are all developed based on dermatology test. We can guarantee all the products are safe to use with tremendous effect and can easily be absorbed by the skin. Neogence put a great deal of effort on researching and developing because we insist the spirit from day one that all our products are made for our families.
O’RIGHT / The most environmental-friendly haircare products
The green hair care brand O’right has more to offer than products of excellent quality. As a brand promoting a green lifestyle, we draw inspirations from nature to communicate Taiwanese green culture and further present the close connection between the land and our lives. Our ultimate goal is to create deep and profound values for our products.
This is a green revolution in the hair care industry. We believe that a great design comes from a harmonious relationship among heaven, the earth, and humans and it inspires people with the beauty of nature. Learning from nature, we promise to make our products “healthy for the human body, healthy for the society, and healthy for the environment.” Our passion for the earth is well-presented in creative incorporation of green ideas into daily life. All in all, O’right’s mission is love and care, now and forever. It’s O’right!
PSK / PSK’s Pearl Cream has been sold more than 1,000 times the height of Taipei 101 building
After a few rounds of experiments and research, PSK research team found that high concentrations of essence compound in a product is not effective enough to achieve a perfect and healthy skin. Therefore PSK research team is now concentrate on the essence of the best ingredients and varieties of natural extracts to enhance the effectiveness of their skin care line.
YUAN / Famous for its excellent herbal application
YUAN was founded in 2005, it uses Taiwanese herbs as its main ingredients derived from Oriental health mindset, body nourishing and environmental preservation. YUAN revitalizes the Art of Labor Force to preserve the spirit and affection for traditional craftsmanship.
YUAN grows herbs from the YUAN Farm in the native mountains and forest of Taiwan using Natural Farming methods that allow us to make vigorous and natural herbal soaps and we continue to expand more product series using these essential herbs. YUAN also founded “YUAN International Research and Development Center” in 2008 to further advance and deliver the most effective and natural herbal techniques.
Extra Tips: YUAN bestselling item is their herbal soaps and now you can find them is ISETAN KLCC and Kinokuniya Bookstore at KLCC.
Taiwan Beauty Booth
I was really happy to attend this event as a beauty blogger. Very appreciate the organizer and the contact person (Ms. Sze Yuen) for providing me few products among these 11 brands to try out. Really thanks for it!!!
All the products review will be up soon. 🙂
For further details regarding this event or request of Taiwan Beauty Products, please visit and leave a comment at Beauty Care Taiwan Facebook Page.
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